Since C.M. Punk’s highly anticipated return to AEW (All Elite Wrestling), the wrestling world has witnessed a resurgence of the “Cult of Personality. Punk’s comeback has been nothing short of a monumental success, marking a seismic shift in the landscape of professional wrestling.

Upon his return to AEW, Punk’s star power immediately shone through. His presence alone generated an unprecedented level of excitement and interest, boosting AEW’s viewership significantly. His first match back, against Darby Allin at AEW’s Rampage: The First Dance, was a showcase of his enduring skills and passion for the sport, winning over both fans and critics alike.

Furthermore, Punk’s return to the wrestling world breathed new life into the industry’s merchandise sales. His iconic “Best in the World” catchphrase and logo quickly became top sellers, illustrating his enduring popularity.

In June 2023, CM Punk, Orange Cassidy, The Acclaimed, and Bullet Club Gold stood out as the leading contributors to AEW’s merchandise sales. Among the most popular items were the Bullet Club Gold T-shirt, the Best in the World T-shirt featuring Punk, the Cassidy T-shirt, the Jade Cargill action figure, and the Foundation T-shirt featuring Punk and FTR, showcasing the diverse range of clothing and collectibles that fans eagerly purchased.

Punk has been AEW’s biggest merchandise mover, according to a recent report by Wrestle Features.

Additionally, his older theme song, “This Fire Burns,” is among WWE’s most-played songs on Spotify. His second entrance theme, “Cult of Personality,” remains an iconic and cherished anthem within the wrestling community, too. The fervour surrounding CM Punk shows no signs of abating, as he continues to be one of the most prominent and sought-after figures in the current professional wrestling scene.

Beyond the commercial success, Punk’s return signifies a major win for AEW in the ongoing competition with WWE. It represents the company’s ability to attract and retain top-tier talent, demonstrating that AEW is a serious contender in the world of professional wrestling.

In summary, C.M. Punk’s return to AEW has been an unparalleled success, revitalising the wrestling scene, drawing in new fans, and solidifying his legacy as one of the sport’s most influential figures. His presence has not only benefited AEW but has also reignited the fervour and passion of wrestling fans worldwide.